About Kestrel
A small team that reads the numbers.
We started Kestrel in 2019 after years of watching agencies report on clicks while their clients’ revenue stood still.
How we work
01
Revenue over reach
Every plan starts with your margins and ends with your bank balance. Impressions are not a result.
02
Small, senior team
The people on your kickoff call are the people doing the work. No juniors hidden behind account managers.
03
Honest by default
If a channel isn’t working we say so, cut it and move the money, even when it makes our job smaller.
The team
Maya Chen
Founder & strategy
Sofia Ruiz
Head of paid media
Leah Morgan
Conversion lead
Ava Kim
Lifecycle & email
Not sure where to start?
Book a 30-minute call. You leave with three things to fix this month, whether you hire us or not.