Growth partner for DTC & SaaS brands
We grow revenue, not vanity metrics.
Paid media, conversion and retention, run as one system and judged on one number: what lands in your bank account.
Brands that grew with us
Northfold
lumio
HALO SKIN
Common Roast
PULSE
ledgerly
Numbers from the last 12 months of client work.
$48M
revenue driven for clients
3.4×
average return on ad spend
+30%
average conversion lift
92%
of clients stay past year one
What we do
One team for the whole funnel.
01
Paid media
Meta, Google, TikTok and LinkedIn, planned around margin, not reach.
Creative testing every week
Budget moved to what pays back
Weekly report in plain English
02
Conversion optimisation
Landing pages, product pages and checkout, tested one change at a time.
Research before redesign
A/B tests with real statistics
Faster, simpler checkout
03
Lifecycle & retention
Email and SMS journeys that turn first orders into second, third and tenth orders.
Welcome, post-purchase and win-back
Subscriptions and replenishment
Segments that update themselves
04
Analytics & attribution
Server-side tracking and dashboards that match what is in the bank.
Clean GA4 and pixel setup
Revenue-based attribution
One dashboard for the whole team
How it works
From audit to compounding growth in 90 days.
Week 1
Audit
We read your data, ads, site and emails, and show you exactly where money leaks.
Week 2
Plan
A 90-day plan with the five tests most likely to move revenue, ranked by impact.
Weeks 3–8
Test
Fast, clean experiments across ads, pages and email. Losers stop, winners get budget.
Weeks 9–12
Scale
We scale what worked and set targets for the next quarter together.
“Kestrel told us to spend less on ads. Six months later we had our best quarter ever.”
Priya Nair
CMO, Ledgerly