Beauty & skincare

2024

Halo Skin

Grew subscriptions for a clean skincare brand by fixing what happened after the first order.

+68%

repeat purchase rate

34%

revenue from subscriptions

2.4×

customer lifetime value

The challenge

The challenge

Halo was paying to acquire customers who bought once and never came back. Its email programme was a monthly newsletter.

Halo was paying to acquire customers who bought once and never came back. Its email programme was a monthly newsletter.

What we did

What we did

We built a 60-day post-purchase journey with routine tips, a refill reminder timed to how long each product lasts and a subscribe-and-save offer at the right moment.

We built a 60-day post-purchase journey with routine tips, a refill reminder timed to how long each product lasts and a subscribe-and-save offer at the right moment.

The result

The result

Repeat purchases grew by two thirds and subscriptions became a third of revenue.

Repeat purchases grew by two thirds and subscriptions became a third of revenue.

Our customers finally hear from us at the moment they need us.

Amara Osei, CEO, Halo Skin

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