Lumio

Turned a free trial that nobody finished into a demo pipeline for a product analytics startup.

+146%

qualified demo requests

9.4%

trial-to-paid

pages ranking top 3

The challenge

Lumio got thousands of trial sign-ups a month, but fewer than 4% of trials reached the moment where the product made sense.

What we did

We rebuilt the onboarding emails around the first report, wrote twelve comparison pages for high-intent searches and replaced the generic homepage with three role-based landing pages.

The result

Demo requests more than doubled and the sales team closed its biggest quarter.

The first agency that talked about pipeline instead of clicks.

Marcus Feld, VP Growth, Lumio

More results

Furniture e-commerce

2025

Northfold

Rebuilt the paid funnel and product pages for a DTC furniture brand stuck at the same revenue for two years.

+212%

online revenue in 12 months

B2B SaaS

2025

Lumio

Turned a free trial that nobody finished into a demo pipeline for a product analytics startup.

+146%

qualified demo requests