← All case studies

Furniture e-commerce

2025

Northfold

Rebuilt the paid funnel and product pages for a DTC furniture brand stuck at the same revenue for two years.

+212%

online revenue in 12 months

3.1×

return on ad spend

-38%

cost per acquisition

The challenge

The challenge

Northfold spent more on ads every quarter and sold the same amount. Product pages hid delivery times and the checkout asked for an account before payment.

Northfold spent more on ads every quarter and sold the same amount. Product pages hid delivery times and the checkout asked for an account before payment.

What we did

What we did

We cut ad spend on cold audiences by a third, moved the budget to retargeting and lookalikes, rewrote product pages around delivery and returns, and removed forced sign-up from checkout.

We cut ad spend on cold audiences by a third, moved the budget to retargeting and lookalikes, rewrote product pages around delivery and returns, and removed forced sign-up from checkout.

The result

The result

Revenue doubled within the year while ad spend stayed flat. Returning customers now make up 41% of orders.

Revenue doubled within the year while ad spend stayed flat. Returning customers now make up 41% of orders.

Kestrel found money we were leaving on the table every single day.

Hanna Berg, Founder, Northfold

More results

Furniture e-commerce

2025

Northfold

Rebuilt the paid funnel and product pages for a DTC furniture brand stuck at the same revenue for two years.

+212%

online revenue in 12 months

B2B SaaS

2025

Lumio

Turned a free trial that nobody finished into a demo pipeline for a product analytics startup.

+146%

qualified demo requests

Create a free website with Framer, the website builder loved by startups, designers and agencies.