Food & drink subscription

2024

Common Roast

Launched a coffee subscription and filled it in one season with paid social and referrals.

+3,400

new subscribers

27%

subscribers from referrals

$18

cost per subscriber

The challenge

The challenge

A well-loved local roastery wanted a national subscription but had no audience outside its city.

A well-loved local roastery wanted a national subscription but had no audience outside its city.

What we did

What we did

We tested 40 creative variations in the first month, kept the six that worked, and built a give-one-get-one referral loop into every box.

We tested 40 creative variations in the first month, kept the six that worked, and built a give-one-get-one referral loop into every box.

The result

The result

The subscription passed its first-year target in four months.

The subscription passed its first-year target in four months.

We hit our year-one goal before the summer.

Theo Marsh, Owner, Common Roast

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