Ledgerly

Halved lead costs for a bookkeeping platform by cutting the channels that only looked good in reports.

-52%

cost per qualified lead

+63%

lead-to-customer rate

channels cut

The challenge

Ledgerly's dashboard said every channel was working. Its bank balance said otherwise.

What we did

We set up server-side tracking, matched leads to closed revenue, paused four channels that produced no customers and doubled down on search terms with buying intent.

The result

Lead costs halved and the sales team stopped chasing unqualified sign-ups.

Kestrel told us to spend less, and we grew faster.

Priya Nair, CMO, Ledgerly

More results

Furniture e-commerce

2025

Northfold

Rebuilt the paid funnel and product pages for a DTC furniture brand stuck at the same revenue for two years.

+212%

online revenue in 12 months

B2B SaaS

2025

Lumio

Turned a free trial that nobody finished into a demo pipeline for a product analytics startup.

+146%

qualified demo requests