Pulse

Doubled paid conversions for a workout app by rebuilding the paywall and the App Store page.

+91%

paid conversions

+44%

App Store conversion

-31%

refund requests

The challenge

Pulse had strong downloads and weak upgrades. Most users met the paywall before they had finished one workout.

What we did

We moved the paywall to after the first completed workout, tested five pricing layouts and rewrote the App Store screenshots around results instead of features.

The result

Paid conversions nearly doubled and refund requests fell.

Every test came with a clear reason and a clear result.

Lena Vogt, Product Lead, Pulse

More results

Furniture e-commerce

2025

Northfold

Rebuilt the paid funnel and product pages for a DTC furniture brand stuck at the same revenue for two years.

+212%

online revenue in 12 months

B2B SaaS

2025

Lumio

Turned a free trial that nobody finished into a demo pipeline for a product analytics startup.

+146%

qualified demo requests